NEW YORK, NY  [Friday Mar.16.2007]  /Mix103FM.com/ -- "Irreplaceable" star Beyonce Knowles has been tapped as the face of Samsung's newest music cell phone.

The soul diva was in New York City last Saturday shooting a tv commercial for the Samsung Ultra Music F300 phone - a brand-new device that comes with an FM radio and a Quick PC Sync function, allowing users to create and manage their music library. It also has a unique dual-face handset design. One side has a large screen with a sweep touch key for music control - just flip it over to the other side to use your mobile phone.

The worldwide campaign, which includes TV commercials, print ads global concert tours and other co-promotional activities, will kick off in April.

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